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Associate Membership The Associate Membership is tailored for businesses that provide essential support to the fresh fruit and vegetable industry but are not directly involved in the handling or distribution of the produce itself. This includes Transportation, Packaging, Refrigeration, and other key suppliers. Associate members are vital to our ecosystem and benefit from connecting with the entire produce supply chain. Key Benefits: First-Name Basis Networking: Forge close, personal relationships with a vast membership spanning all sectors of the fresh fruit and vegetable industry, allowing you to connect directly with your target clients. Exclusive Event Invitations: Gain access to all association functions, providing invaluable opportunities to network face-to-face with decision-makers and potential partners across the BC and global fresh fruit and vegetable industry. Collective Impact: Contribute to our primary objective of increasing fresh fruits and vegetables awareness and consumption, aligning your business with a healthy mission. Enhanced Business Profile: Showcase your business profile prominently on our official website, informing all of British Columbia and the world about the crucial services you provide to the fresh fruit and vegetable industry. Industry Insights & Growth Strategies: Stay fully informed on critical issues impacting the produce industry in British Columbia via our website updates, helping you understand the landscape where your services are most needed.

Active Membership The Active Membership is specifically designed for businesses working directly within the fresh fruit and vegetable industry. This includes Produce Retailers, Wholesalers, Foodservice Distributors, Brokers, Growers, and Importers. Active members are at the forefront of increasing fresh produce consumption and will enjoy our full suite of benefits. Key Benefits: First-Name Basis Networking: Forge close, personal relationships with a vast membership spanning all sectors of the fresh fruit and vegetable industry. Exclusive Event Invitations: Gain access to all association functions, providing invaluable opportunities to network face-to-face with key players across the BC and global fresh fruit and vegetable industry. Collective Impact: Actively participate in our primary objective: driving increased awareness and consumption of fresh fruits and vegetables in British Columbia. Enhanced Business Profile: Showcase your business profile prominently on our official website, informing all of British Columbia and the world about your contributions to the fresh fruit and vegetable industry. Industry Insights & Growth Strategies: Stay fully informed on critical issues impacting the produce industry in British Columbia via our website updates, and gain insights into strategies to help your business grow.