About BCPMA

Bruno Jimenez, enterpreneur in the produce industry, brings five years of hands-on experience in sourcing, importing, and distributing fresh produce, along with navigating supply chain dynamics and market trends.

He is passionate about building meaningful connections and evolving BCPMA into a more dynamic platform that creates business and networking opportunities for members. Bruno is also a strong advocate for small and emerging businesses, ensuring they have a voice and access to the resources needed to grow and succeed.

Clayton Burdeyny – I began my career at Safeway at 16, working my way into store management before discovering a passion for produce. I transitioned into the produce department, eventually becoming Produce Manager. After over 20 years in retail, I moved into wholesale, joining Thomas Fresh in 2020. Through gaining experience in sales, logistics, and merchandising, I advanced to Branch Manager of the Surrey location. I’m passionate about the produce industry and value the opportunity to connect with peers and BCPMA members. I look forward to contributing fresh ideas that strengthen connections and build a strong sense of community.

Edward Kanna, Divisional Merchandising Manager at Gordon Food Service Canada, brings over a decade of experience across supply chain, sales, marketing, and merchandising. He excels at building strong relationships with category teams, brokers, and suppliers, while leveraging market insights to drive strategy, margins, and customer satisfaction. With a strong focus on collaboration and communication, he helps bridge gaps across the supply chain to deliver results. Edward is committed to strengthening BCPMA’s engagement within the foodservice sector and advancing collaboration across the industry.

Fazleen Khan Gupta is part of the leadership team at City Wide Produce, where I focus on executive planning and marketing. Since co-founding the company in 2010, I’ve helped grow it into a trusted supplier serving partners across Canada. With nearly two decades in the produce industry, I bring a structured approach to operations, food safety, and strategic growth, including our expansion into a new facility.

I’m passionate about building strong teams and delivering consistent value, and I look forward to contributing in my role as a Director with BCPMA.

Jan Keyser has worked across B.C.’s foodservice industry—from chef roles to sales with Evergreen Herbs and local startups like Fraser Valley Gourmet. With 7+ years in produce, I bring a well-rounded perspective. Today, as a Produce Category Growth Specialist at Sysco Foods B.C., I connect growers, purchasing, and sales teams to drive growth through collaboration and strong relationships.

At the core of my work is a commitment to building lasting partnerships that support both business success and the long-term sustainability of our local produce industry.

Justin McLean, Sales Manager at Farmers Fresh Mushrooms, leads key retail and foodservice accounts, driving strategic growth through strong cross-functional collaboration. Previously serving as a Sales and Logistics Manager, he developed a solid foundation in procurement, logistics, operations, and key account management, contributing to the growth of his organization. Justin is passionate about strategic planning, budget management, and fostering collaboration across teams, with a focus on supporting sustainable practices and driving positive change in the produce industry.

Katie Marshall 

Truck Sales Consultant – Medium Duty, Inland Truck & Equipment Ltd. 

With nearly a decade of experience in the transportation industry at Inland Truck & Equipment, she brings a fresh perspective and operational insight to the BCPMA. 

Katie is excited to explore the partnership between the produce and transportation industry and how they can further collaborate in a way that benefits their consumers. 

Peter App, VP of Sales & Marketing at Fresh Direct Produce Group, is a 25-year CPG veteran with experience across local, regional, national, and international key account management and brand development. He has worked with companies including PepsiCo Foods, Murray Market Access, and Tru Earth Environmental Products. Transitioning into produce reflects his passion for providing healthy food to consumers, while embracing the fast-paced nature and the complexities of the industry. Peter is committed to bringing fresh perspectives, strong communication, and continued value to BCPMA members.

Rocky Wong, Director of Procurement at The Produce Terminal, brings experience in procurement, business development, and retail operations within the produce industry. “My vision for joining the BCPMA board focuses on fostering meaningful connections that inspire engagement and champion technology-enhanced efficiency. I aim to leverage my experience in process improvement to cultivate a robust BC Produce sector, attracting young talent for sustainable growth. As a “”geek”” for technology-enhanced efficiency, I’m eager to streamline operations and enhance efficiencies in this evolving industry.”

Tyler Heppell is a fifth-generation potato farmer based in Surrey, British Columbia, and the President of Heppell’s Potato Corp. He is passionate about addressing food insecurity and is the founder of Ugly Potato Day, an initiative that has distributed over 4 million pounds of produce to communities across Canada. Through his online platform, Potato Ty, he shares the realities of farming with millions of viewers, helping bridge the gap between farmers and consumers. He’s excited to join the BC Produce Marketing Association and contribute to promoting the incredible produce grown across British Columbia.