Canadian Cancer

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Dear BC Produce Marketing Association Members,

The Canadian Cancer Society is pleased to be in partnership and beneficiary of the BC Produce Marketing Association’s charitable initiatives. We are a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. We do everything we can to prevent cancer, save lives and support people living with cancer. We offer the most meaningful opportunities for you to make the biggest difference.

This September 2013 we are piloting a new campaign in British Columbia called My One Thing and are thrilled to offer this opportunity to BCPMA members.

What: For retailers: My One Thing encourages Canadians to pledge their ‘one thing’ to reduce their risk of cancer and chronic disease by making a donation of $1 to the Canadian Cancer Society at the point of sale and posting their ‘one thing’ on the store wall.
For wholesalers: A cause related marketing campaign through the purchase of produce with part proceeds going to the Canadian Cancer Society.
Why: Did you know about half of all cancers can be prevented? By Making healthier choices every day
such as eating more fruits and vegetables and being aware of risk factors, you can help stop cancer before it starts.
When: The entire month of September 2013
Timeline: 1. August 1st – order of collateral needs received from you
2. Mid-August – collateral sent to office/internal distribution site including memo to staff
explaining how to execute the campaign.
3. September – Campaign begins!
4. October – Campaign ends. Work with the Canadian Cancer Society to recognize efforts of
participants as well as a cheque presentation if desired.

For more information please contact:
Grace Chiu
Officer, Corporate Giving
Canadian Cancer Society, BC and Yukon Division
Phone: 604-675-7341



The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.



Creating a world where no Canadian fears cancer.



These serve as guidelines for our conduct and behaviour as we work towards our vision.

  • Caring – We are passionate, considerate, respectful and empathetic toward those individuals and families touched by cancer and our colleagues. We believe that all people should be treated with consideration and dignity. Our encouraging and supportive environment allows volunteers and staff to thrive, and contributes to our ability to advance our cause.
  • Courage – We value the determination and drive of our volunteers and staff to take bold steps to effect positive change. We recognize that such spirit requires a unique strength of character—an inherent quality found in the hearts and minds of people who champion the cancer cause.
  • Integrity – We are honest and ethical in all that we do, and engage in responsible decision-making that reflects the highest standards of conduct. This ensures that our credibility, leadership and use of donor dollars is never in question.
  • Progressive – We value our history of learning as we strive for continuous improvement and development at all levels of the organization. We embrace a creative approach to finding solutions that are appropriate and consistent with the strategy, character and abilities of the organization. We value diversity and work hard to create a collaborative environment where we benefit from the cultural perspectives of others.



The philosophy that is critical to achieving mission goals encompasses health promotion, community inclusion, thrivership, partnerships and collaboration, and community capacity building.

The Canadian Cancer Society is committed to its responsibilities but, in doing so, does not relieve governments of its responsibilities for health care, disease prevention, or research. The Society strives to achieve its mission with the support of dedicated donors and partners, passionate volunteers and committed staff.